The Mission

Axel Project is a nonprofit organization dedicated to the fundamental principle that a productive, happy life begins with bikes. Our mission is to introduce and nurture a lifelong passion for cycling to children and their families. While our mission is broad, our current project, RideTime is aimed at providing bicycles, gear, instruction, and educational materials to schools so they can integrate riding and exercise into their Pre-K and Kindergarten curriculum or after school program. Learning and instilling these basic skills early will get them riding on two wheels—with their friends, their family and forever.

The Inspiration

Axel Project was created in honor of our son Axel who was killed in Sayulita Mexico in February 2013. Axel Micah Charrette was born on February 15, 2011. As he began to grow and take on his precocious toddler personality, it became readily evident that he shared our love of life and adventure. It was obvious in everything he did; from learning to walk at 10 months to hopping on his Strider bike to go anywhere his wheels would take him. It didn’t hurt that he was always trying to keep up with his big brother, whom he loved and admired.

Little Axel packed a lot of life into his time with us. He made multiple camping trips to places like Moab, Fruita and Sedona. He visited 16 states and 3 countries. He hung out by the ocean surfing and biking in San Diego and even spent his first birthday in Costa Rica.

He left a mark on almost everyone he came in contact with. His energy, kind soul, and joy of life was contagious.

While we will be forever impacted by his loss we are also left with two years of wonderful memories and lessons for the rest of our lives.

In the months after our loss we wanted to come up with a way to honor his memory. We decided to set up the Axel Project. Axel loved his bike and we loved watching him gain confidence and enjoy life as he rode around.

We believe biking not only builds confidence in young children but also improves health, is an outlet to express pure joy, is a foundation to a lifelong appreciation of nature, and helps strengthen family bonds because it’s an activity the entire family can do together. By getting more children and families on bicycles we are helping build healthier communities and a better world.


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